The Travel & Tourism Foundation creates ways to provide the travel, tourism and all related sectors with tools and data to participate and play an active role in the development of innovative technologies that will enhance the effectiveness of all active ecosystems in travel and tourism while at the same time contributing to make them more sustainable.

Focus Areas

We support programs that:

• Build sustainable sources of data and information.
• Track the critical effects on the economic and social ecosphere by the data available online.
• Develop rich media distribution technologies.
• Build an open source data platform.
• Support open source educational knowledge.

We support research that:

• Evaluates the importance of valid and current underlying data to the travel distribution chain and its impact on search results.
• Tracks the evolving dynamics of data and information distribution in the travel and tourism sectors.
• Measures the impact of content rich media in travel communication, marketing and public relations and its influencing factor in decision making.
• Documents why it is a condition for travel professionals to contribute and share data via a standardized information and data platform.
• Assesses the impact of travel on local cultures and the environment - and provide education and solutions that will lessen the toll they take.

At the Travel & Tourism Foundation we analyze and solve problems by getting as close as possible to the people, the data and the problems themselves in order to find the answers of greatest clarity and credibility - all to help the sector to choose the best course of action.